For more information about becoming an Investor, please contact:

Craig Richard
President & CEO

(813) 518-2620

Hillsborough River Realty Corp.

Hillsborough River Realty Corp. (HRRC) is a real estate company and long-time investor in the Tampa business community.  The company’s proposed 6.24-acre “Lafayette Place” mixed-use development is located at the southwest corner of the intersection of Kennedy Boulevard and the Hillsborough River. It includes a mix of hotel, office, retail and residential uses designed within a three-block component of complementary buildings – Lafayette Tower, Lafayette Parkview and Lafayette Central.  Lafayette Place advances the vision and objectives of the City of Tampa’s master plan for the center city and westward redevelopment of downtown Tampa.

John J. Avlon

John LaRocca is a Senior Vice President with Hillsborough River Realty Corp. and Jeffries Travis Realty Corp., a Jeffries Companies Subsidiary. LaRocca is an urban planner specializing in real estate advisory and asset management services, zoning and land use entitlement, comprehensive land use planning, regulatory permitting, project management, and government liaison. A Tampa native, his experience over the past 40 years includes public and private sector work locally as well as throughout the United States. He has managed the planning and entitlement process for a variety of large-scale multi-disciplinary projects throughout Florida. In addition to working with the Tampa Hillsborough EDC, LaRocca is past chairman of the Tampa Downtown Partnership and serves on its Executive Committee.

John J. Avlon