Danish Accessibility Products Manufacturer Establishes US Subsidiary in Tampa

May 9, 2018

Liftup USA to hire up 20 new local employees

TAMPA, Fla. – (May 9, 2018) – Liftup, an innovative designer and manufacturer of technology products that help disabled, injured and elderly people navigate steps and achieve greater mobility, today announced that it will establish its first overseas subsidiary, Liftup USA, in Tampa. The Denmark-based company will hire 20 local employees for a range of positions including regional distribution managers, logistics managers, sales professionals, and production and warehouse associates. The company also plans to invest up to $350,000 in the project.

“We have chosen to establish our US corporation in Tampa, since Florida has a fast-growing population of our target customers over the age of 65,” said Benny Steen Rasmussen, president of Liftup USA. “We appreciate the support we received from the Tampa Hillsborough EDC, which helped us to keep our startup costs down.”

Liftup USA is dedicated to bringing more dignity and a better user experience to people who rely on wheelchairs or have physical impairments due to age, injury, or disability. The company’s award-winning approach to solving mobility challenges incorporates elegant design and the latest technology with essential safety and functionality. Its products include battery operated, lightweight collapsible chairs that can help a fallen person rise to an upright position without effort, collapsible staircases that convert to lifts for easy transition to an upper level, and lifting platforms hidden into the design of a floor. Users would simply push a button to raise the floor, making it even with an upper level or step, and then return the lift to its hidden position.

The Tampa Hillsborough EDC assisted Liftup USA with property searches, market data, workforce program information, and partnership referrals. The company is leasing office facilities at 4809 Ehrlich Road in Tampa.

“We’re delighted to welcome Liftup USA to Hillsborough County,” said Commissioner Sandy Murman, chair of the Hillsborough County Board of County Commissioners. “Our efforts to ensure a pro-business environment are attracting both domestic and international companies and helping us to beat competing Southeastern cities for jobs and investment.”

“Tampa’s reputation as the place to be for innovative young companies seeking extraordinary talent is gaining steam across the globe,” said Mayor Bob Buckhorn, City of Tampa. “This city’s low cost of living, diverse and affordable housing options, and outstanding quality life have made it a destination for fast-growing firms and highly skilled people to come and build their future. We look forward to helping Liftup USA achieve great success here.”

Liftup USA joins a growing number of international companies that have recently chosen to expand their operations in Tampa and Hillsborough County, including TransferWise, SLV Lighting, and Willis Towers Watson.

“Liftup USA is a wonderful addition to Hillsborough County’s business community, and we thank them for choosing our market,” said Alan F. List, MD, chairman of the Tampa Hillsborough Economic Development Corporation and president and CEO of Moffitt Cancer Center. “Our EDC team is committed to helping them engage with the partners and resources they need to thrive in Tampa.”

Interested candidates are encouraged to visit the Liftup USA web site for more information about available positions.


About Liftup USA
Liftup Inc. was established in January 2017, focusing on promoting and marketing welfare technology products in accessibility and healthcare in North America.
Liftup Inc. is a subsidiary of the Danish parent corporation Liftup A/S based in Stoevring, Denmark. Liftup A/S is the manufacturing company for the products that Liftup Inc. markets with the vision equal opportunities for all, where Aesthetics, design and safety is essential in everything we do. We are developing dignified aids, not machines.

Tampa Hillsborough Economic Development Corporation (TEDC) is the lead designated economic development agency for Hillsborough County and the cities of Tampa, Plant City and Temple Terrace.  Established in 2009 as a partnership between the public sector and private corporate investors, the EDC works to develop and sustain a thriving local economy through the attraction, retention and expansion of high-wage jobs and capital investment within targeted industry sectors, including Corporate Headquarters, Financial and Shared Services, Life Sciences, Defense and Security, and Manufacturing.

The EDC exists because of the generous support of more than 100 corporations, Hillsborough County, and the cities of Tampa, Plant City and Temple Terrace.

Hillsborough County, Florida is the commercial and industrial heart of Tampa Bay. The fourth largest county in the state of Florida, Hillsborough is home to over 1.3 million residents, with thousands more arriving each year. Its strength is drawn from being one of the most advanced economies and having one of the most educated workforces in the state. Hillsborough County and its three municipalities –Tampa, Plant City, and Temple Terrace – offer a competitive business environment and an abundance of regional assets including Port Tampa Bay, Tampa International Airport, and MacDill Air Force Base. County government is focused on creating economic prosperity for residents and businesses throughout the area.

To read more coverage on this announcement, see these stories in the Tampa Bay Times and Tampa Bay Business Journal.