New talent attraction campaign showcases Tampa Bay area’s entrepreneurial bona fides

February 12, 2018

Tampa Bay’s top tourism and economic development agencies joined forces last October to launch a new campaign designed to showcase the region as a land of opportunity for millennial entrepreneurs and highly skilled talent. The Make it Tampa Bay campaign is filled with testimonials and inside scoop from locals about why they’ve chosen to build their companies and careers in the Tampa market. The campaign is currently targeting millennials in the New York, Philadelphia, Chicago and Dallas urban cores, using social media, outdoor advertising, radio spots, LinkedIn promotions and more.

“This area offers entrepreneurs all the right ingredients for success,” said Roberto Torres, owner of Black & Denim Apparel and the Blind Tiger Café chain. “Lower cost of living and doing business. Access to great talent. Incredibly supportive local government and business leadership, and a community full of welcoming people who are genuinely eager to help you succeed,” he added. “People looking for a city they can move to and make an impact need look no further than Tampa.”

The Make it Tampa Bay campaign leverages Tampa’s widespread recognition as a top tourist destination but sends a clear message that the region is a hotbed for job growth and new business creation. Tampa Bay has the highest job demand in the state of Florida, making it a great location to build a career, and one of the lowest costs of living among major metros in the Southeast.

“Talent is the top priority for companies looking at our market for potential relocation or expansion.,” said Tampa Hillsborough EDC CEO Craig Richard. “We envision Make It Tampa Bay becoming a valuable recruitment tool for local companies to use as well.”