Florida Blue is a leader in Florida’s health industry. Since 1944, their members have counted on them to continuously develop better solutions that promote more affordable health care across the state. Florida Blue’s mission to help people and communities achieve better health is central to all that they do. Helping people in their pursuit of health reflects Florida Blue’s commitment to ensuring affordable plans, providing personal support for health and wellness, and building strong communities that enable health and wellness for all. Florida Blue has approximately 4 million health care members and serves 15.5 million people in 16 states through its affiliated companies. Florida Blue is a nonprofit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.
Phillip Lee
Market President, West Florida Region
Phillip (Phil) Lee is the West Florida Market President for Florida Blue, the state’s leading health solutions company.
In this role, Lee is responsible for the company’s business operations in a 14-county region from Hernando south to Collier which includes greater Tampa-St. Petersburg, Sarasota-Manatee, and the Fort Myers-Naples-Southwest Florida area. He leads business strategy and a regional team that is accountable for membership growth and retention, brand enhancement, as well as civic, community, and employee engagement.
Lee has more than 20 years of health care experience. Since joining Florida Blue in 2007, he has held a number of key leadership roles across several functions. Prior to his promotion as Market President, Lee served as Vice President of Select Markets where he developed and implemented differentiating strategies in targeted geographies across the state of Florida, with particular focus on rural areas. Prior to that, he served as Vice President of Strategic Provider Partnerships and President of Truli for Health, and from 2018-2020, as vice president and chief of staff to the GuideWell-Florida Blue president and CEO. Lee began his extensive career at Florida Blue in sales, as a Strategic Account Executive.
He is a graduate of Leadership Florida and has been active in the community throughout his career including volunteer and leadership roles with the United Way, Big Brothers Big Sisters, American Diabetes Association, and Alzheimer’s Association.
Lee holds a Bachelor of Science in biology from Westminster College.