UK-based sales and marketing firm Clarify establishes U.S. operations in Tampa


July 6, 2022



Company plans to create 25 new jobs in the first 12 months

Tampa, Fla. (July 6, 2022) – Clarify, a leading integrated sales and marketing firm, announced today the launch of its U.S. operations in Tampa, Fla. Clarify plans to create 25 new jobs in the Tampa office in the first 12 months at an average wage of $75,000.

Initially, Clarify has set up operations at WeWork in downtown Tampa and will be hiring roles in sales, marketing, account services, and management.

Headquartered in the United Kingdom, Clarify helps global technology companies achieve sustained and significant commercial success by helping clients drive more revenue, transform the type of pipeline generated, and boost the productivity and profitability of client sales and marketing organizations. In addition to supporting through managed services, Clarify helps businesses build and enhance their own marketing and sales development functions through advisory, recruitment, training and interim services. Clients include such global brands as Adobe, PayPal, Okta, and Nutanix.

“Our success globally has allowed us to break into the U.S. market where we see significant opportunity to expand our client base, so it was critical for us to establish an office in the U.S.,” said Amanda Abernethy, chief strategy officer of Clarify. “Tampa is quickly establishing itself as a top technology hub with the skilled talent and projected growth we need to continue our success.”

The Tampa Bay Economic Development Council conducted a virtual visit with the Clarify team, providing a community overview and market insight on the local technology ecosystem. The EDC team will continue to support Clarify with its hiring efforts as it ramps up its local office.

Financial and professional services and Information Technology are two of the Tampa area’s fastest growing industry sectors. By 2026, Tampa’s tech talent is projected to grow 10.5%, and financial and professional services is projected to grow by more than 8%. Clarify is the latest company to establish its U.S. operations or headquarters in Tampa, joining HSP Group, NuMedTechs and iO Associates.

“The Tampa area is attracting some of the best talent in the country, along with a growing start-up scene and an impressive list of companies in high-growth industries,” said Craig Richard, president and CEO of the Tampa Bay Economic Development Council. “We’re excited to welcome another growing international company that has chosen to launch its U.S. operations from Tampa.”

About Clarify

Clarify helps global B2B technology brands and high growth scale-ups reach and engage new markets, develop substantial pipeline and ultimately deliver significant revenue and ROI. Underpinned by deep first-party insight from thousands of hours of market interaction, success is achieved by creating differentiated propositions and intelligent go-to-market strategies, and executing those across both Marketing and Sales to ensure no wastage and maximum return. This truly integrated approach, blends award-winning creative marketing with world-class sales talent, all in-house, to deliver significant closed revenue, sustainably, and invariably faster. Clients include Oracle, Adobe, Capita, Xerox, SAP, Okta, Zellis, Twilio and Accenture, as well as a host of rapidly scaling SMEs. The company employs over 170 people across its UK main office in Theale, Berkshire, and its burgeoning USA office, based in Tampa.

About the Tampa Bay Economic Development Council

The Tampa Bay Economic Development Council is the lead designated economic development agency for Hillsborough County and the cities of Tampa, Plant City and Temple Terrace. Established in 2009 as a partnership between the public sector and private corporate investors, the EDC works to develop and sustain a thriving local economy through the attraction, retention and expansion of high-wage jobs and capital investment within targeted industry sectors, including Corporate Headquarters, Financial and Professional Services, Information Technology, Life Sciences, Defense and Security, Distribution and Logistics, and Manufacturing. The EDC exists because of the generous support of more than 100 corporations, Hillsborough County, and the cities of Tampa, Plant City and Temple Terrace. For more information, visit www.tampabayedc.com.

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