Investor Spotlight: Truist
December 20, 2022
Truist Financial Corporation is a purpose-driven financial services company committed to inspire and build better lives and communities. With 275 years of combined BB&T and SunTrust history, Truist serves approximately 12 million households with leading market share in many high-growth markets in the country. The company offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending and wealth management. Headquartered in Charlotte, North Carolina, Truist is the sixth-largest commercial bank in the U.S. Truist Bank, Member FDIC. Learn more at Truist.com.
Lindsay August, Senior Vice President, Tampa Clearwater Market President
As Tampa Clearwater Market President, Lindsay August leads the local commercial banking team at Truist.
Prior to being named to this position in July 2022, August worked as a relationship manager on the commercial team for 11 years. During her tenure, she received the Sterling Performance Award and served as Commercial Playbook Champion and Change Champion in connection with the merger.
Passionate about community involvement, August volunteers as a board member of the Tampa JCCs & Federation, Tampa Bay Chamber’s Small Business of the Year Awards committee member, Tampa Bay EDC board member, and Synapse impact board member. In addition, August is a graduate of Leadership Tampa and Tampa Connection. In 2018, the Tampa Bay Business Journal recognized August as a 40 Under 40 honoree and she has received numerous leadership awards from the Tampa JCCs & Federation.
What is the number one thing that you believe will impact Tampa Bay’s competitiveness in the coming decade?
Tampa Bay’s ability to recruit and maintain a highly skilled workforce will impact its competitiveness more than any other factor. I talk with business owners every day, from manufacturers, distributors, and contractors, to service professionals, restaurant operators, and recruiters, and the one common theme is their ongoing need to find good talent.
As a growing market, Tampa Bay has more job postings than available workers which helps draw talent.
Additionally, the Tampa Bay EDC, the city and employers are all focused on making sure that the city is desirable for attracting and retaining our current and future workforce. This includes growing partnerships between local colleges and universities with regional employers to keep a pipeline of graduates in Tampa Bay long-term, as well as programs for military veterans to use their skills in civilian careers.
Financial services is one of our fastest-growing and strongest industries in the Tampa Bay area. What makes this market so attractive to financial professionals and financial institutions?
Tampa Bay is one of the hottest markets in the country. Between our welcoming business community, relatively low cost of living, skilled workforce, natural beauty, and great weather, it’s an ideal market to start and grow a business. Tampa Bay has also become a destination for high-net-worth individuals. The influx of growing banking needs from new and existing businesses, as well as private wealth advisory, has driven the rise of the financial services industry in Tampa Bay.
What community issues are you most looking forward to the EDC tackling over the next couple of years?
As Tampa Bay continues to grow, infrastructure is the most critical challenge facing our community and a key to our continued prosperity. It’s imperative that we create smart solutions that meet Tampa Bay’s population growth and improve the connectivity throughout our region. I look forward to working with partners across the region, including the EDC, to find solutions.
On a personal level, what’s your favorite place in Tampa or your favorite thing to do here?
I love spending the afternoon on an e-boat, followed by strolling along the Riverwalk, and finishing the day off by watching the sunset over a meal at Armature Works.
