Make it Tampa Bay ad campaign launches in major U.S. markets

February 21, 2018

Earlier this month, downtown office workers and residents in New York City, Philadelphia, Dallas and Chicago began seeing ads for Make it Tampa Bay, the joint talent attraction campaign created by the EDC, Visit Tampa Bay, and Hillsborough County’s Tourist Development Council. The campaign showcases job opportunities, employers, local neighborhoods and entrepreneurial success stories and is designed to lure college-educated millennials to Tampa and Hillsborough County. The current campaign will run through the spring and will leverage LinkedIn and other social media promotions, outdoor advertising, radio spots and more.

“This area offers entrepreneurs all the right ingredients for success,” said Roberto Torres, owner of Black & Denim Apparel and the Blind Tiger Café chain. “Lower cost of living and doing business. Access to great talent. Incredibly supportive local government and business leadership, and a community full of welcoming people who are genuinely eager to help you succeed,” he added. “People looking for a city they can move to and make an impact need look no further than Tampa.”

The Make it Tampa Bay campaign leverages Tampa’s widespread recognition as a top tourist destination but sends a clear message that the region is a hotbed for job growth and new business creation. Tampa Bay has the highest job demand in the state of Florida, making it a great location to build a career, and one of the lowest costs of living among major metros in the Southeast.

“Talent is the top priority for companies looking at our market for potential relocation or expansion,” said Tampa Hillsborough EDC CEO Craig Richard. “We envision Make It Tampa Bay becoming a valuable recruitment tool for local companies to use as well.”

Visit the campaign web site at