Tampa Hillsborough EDC Launches MediFuture 2023


March 7, 2013



Inaugural event positions Tampa Bay as epicenter of “disruptive innovation” in the healthcare industry, welcomes New York Times best-selling author Clayton Christensen as keynote speaker

TAMPA, Fla./The Tampa Hillsborough Economic Development Corporation today announced the launch of “MediFuture 2023,” an interactive, one-day event scheduled for May 13, 2013.  Designed to position Tampa Bay as the epicenter of “disruptive innovation” in the healthcare industry, MediFuture 2023 will envision a transformed and patient-centered healthcare system, 10 years in the future, delivering higher levels of care and access, at lower cost.

“The keys to change lie in new technologies and industry clusters including personalized medicine, electronic health records, mobile apps, simulation, robotics, telemedicine, orphan drugs and online services,” said David Pizzo, Chair of the Tampa Hillsborough EDC and Market President, West Florida for Florida Blue. “Our goal is to attract the companies and entrepreneurs that will drive the disruption, leading to comprehensive transformation.”

Headlining the event is keynote speaker Clayton Christensen, sponsored by SunTrust and the University of South Florida.  The Harvard Business School professor and New York Times best-selling author of “The Innovator’s Prescription” will set the stage for change; explaining how the current healthcare industry is a perfect target for disruptive innovation, how this activity may occur, and where the economic opportunity exists for businesses, investors and communities, including Tampa Bay.

“SunTrust recognizes the role that medical innovation plays in the growth of the Tampa Bay economy, and we are proud to support such an exciting new event, by bringing a speaker of this caliber to MediFuture 2023,” said Allen Brinkman, Chairman, President & CEO of SunTrust Bank, Tampa Bay.  “Christensen is a highly-regarded, globally recognized expert in his field, and we’re eager to leverage his insight for the benefit of our community.”

“Leadership and innovation are trademarks of the University of South Florida, and two characteristics represented by MediFuture 2023 and Clayton Christensen, as well,” said USF Provost and Executive Vice President Ralph Wilcox.  “As one of the nation’s leading research universities, particularly in areas such as diabetes, neuroscience, and the development of new therapeutic drugs, USF is committed to playing a key role in transforming the healthcare industry not only in Tampa Bay, but also the nation.”

In an entertaining, informative, multi-media format, attendees will be introduced to extraordinary individuals, companies and institutions throughout the region that are already causing the disruption Christensen describes.  Showcasing local innovation in personalized medicine, electronic health records, quality and safety, and advanced technologies in training and education, the program will highlight how these assets differentiate Tampa Bay from other communities across the country.

Participants will close the conference by engaging in a collaborative discussion led by Andy Burnett of Knowinnovation, a global facilitator of innovation workshops, and Nathan Schwagler, Creative-in-Residence and Visiting Instructor of Entrepreneurship at the University of South Florida.  During this working lunch, the group will begin to map the next steps for the community, addressing critical questions that chart the course for the disruption and transformation of healthcare in Tampa Bay.

In the first year of the event, the Tampa Hillsborough EDC will target more than 250 attendees representing the business, political, academic and medical leadership of Tampa Bay.

Beginning in 2014, the multi-day event will be marketed to an international audience, and include tradeshow exhibits, as well as expert speakers drawn from medicine, health care management, finance, media, law, ethics and innovation.

MediFuture 2023 is presented by the Tampa Hillsborough EDC, in association with the Tampa Bay Partnership Regional Research and Education Foundation.  The inaugural conference will be held on Monday, May 13 from 8:00 a.m. to 2:00 p.m. at the Tampa Marriott Waterside Hotel and Marina.  Participation is $95 per person, which includes all educational sessions, plus continental breakfast, refreshments and the “Innovation Lab Luncheon.”

Sponsors include SunTrust, the University of South Florida, Florida Blue, ChappellRoberts and DeMarse Meetings & Events.  Additional sponsorship opportunities are available.

For more information and to register for the event, visit www.MediFuture2023.com.

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About the Tampa Hillsborough Economic Development Corporation:
The Tampa Hillsborough Economic Development Corporation is the lead economic development agency for Hillsborough County and the cities of Tampa, Plant City and Temple Terrace.  Established in 2009 as a partnership between the public sector and private corporate investors, the EDC drives job creation and capital investment through the recruitment, expansion and retention of economic base businesses in Hillsborough County.

About Clayton Christensen:
One of the world’s foremost experts on innovation and growth, Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School.  His research has been applied to national economies, as well as start-up businesses and Fortune 500 companies. In his book “The Innovator’s Prescription”, Christensen focuses the lens of disruptive innovation on healthcare.  Click here to view Christensen’s complete bio.

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